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Google Ads Manager
Project Overview
Good video editing can make the difference between a viewer clicking away and staying till the end. I worked as a video editor for two YouTube brands, The Criminal Justice Realm (@tcjrproductions) and The Wall Behind and Beyond Podcast. For both brands, I edited long-form and short-form videos that helped them look more professional, grow their audience, and publish content faster.
Objectives
The primary objectives for this project were:
- Improve Video Quality
Turn raw footage into clean, well-paced videos that keep viewers watching and reflect each brand well.
- Increase Click-Through Rate
Design visually appealing thumbnails and deliver polished videos that make people want to click and watch.
- Grow Channel Visibility
Help each brand show up better on YouTube through consistent, high-quality content.
- Faster Turnaround
Cut down the time between filming and publishing so both brands could stay on schedule without long waits.
Approach
- The Criminal Justice Realm — @tcjrproductions
Edited long-form and short-form videos for the channel. Kept a consistent editing style across all content so the channel looked clean and professional. Also designed thumbnails that matched the brand and encouraged people to click.
- The Wall Behind and Beyond Podcast
Edited biweekly long-form and short-form podcast episodes. Focused on pacing, clear audio, and smooth transitions so each episode was easy and enjoyable to watch. Delivered every episode on time to keep the brand’s upload schedule consistent.
- Thumbnail Design
Designed thumbnails for The Criminal Justice Realm that clearly showed what each video was about and stood out in YouTube search results.
- Editing & Workflow
Used a precise and efficient editing process for both brands, cutting unnecessary footage, fixing audio, tightening pacing, and delivering clean final videos faster than before.
Results
- 20% Increase in Click-Through Rate: Better thumbnails and cleaner videos led to a 20% increase in click-through rates across both brands.
- 25% Increase in Views: Improved video quality and stronger thumbnails helped both channels get more views consistently.
- Faster Production Turnaround: Efficient editing cut down production time so both brands could publish content faster and stay consistent.
- Consistent Branding: Both channels had a professional, consistent look across every video, which helped build viewer trust over time.
- Long-Form and Short-Form Content: Successfully edited both long-form episodes and short-form clips for two different brands, showing the ability to adapt to different content styles and audiences.
Conclusion
Good editing should be invisible. The viewer should never think about it they should just enjoy the content. That is the standard I bring to every project. Whether it is a podcast episode, a short clip, or a branded YouTube video, I edit carefully so your content looks great and keeps your audience coming back. If you want your videos to work harder for your brand, I would love to help.
Project Information
Clients: Retail Brand Co.
Categories: E-Commerce
Services: Google Ads Campaign
Address: 123 Street, Suite 300, CA
Date: Aug 08 2024
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