Advanced
SEO
Specialist
Project Overview
Showing up on Google doesn’t happen by accident, it takes the right technical foundation and well-optimized content working together. I worked as an SEO specialist for Glow Beauty Store, a WooCommerce beauty store, for a period of six months. The goal was simple: fix what was holding the site back from ranking and set it up for long-term organic growth. The results were visible within the first 28 days.
Tools Used: Rank Math SEO, Google Search Console, Ahrefs Site Audit
Objectives
The primary objectives for this project were:
- Fix Technical SEO Issues
Identify and resolve all technical errors that were preventing Google from properly crawling and indexing the site.
- Optimize Product and Category Pages
Improve on-page SEO across the store’s product and category pages to help them rank for the right keywords.
- Improve Site Performance
Make the site faster, more responsive, and easier to use on mobile so visitors stay longer and bounce less.
- Set Up the Right SEO Tools and Structure
Install and configure the right SEO tools, connect the site to Google Search Console, and build a solid technical structure for long-term growth.
Approach
- On-Page SEO Optimization
Optimized product and category pages with targeted keywords, well-written metadata, and a clear internal linking structure. Every page was set up to tell Google exactly what it was about and who it was for.
- Technical SEO Setup
Installed and configured Rank Math SEO for site-wide optimization. Set up XML sitemaps and robots.txt, resolved all crawl errors, and integrated the site with Google Search Console for ongoing performance tracking and indexing.
- Site Performance Improvement
Improved site speed, mobile responsiveness, and overall usability. A faster, more mobile-friendly site keeps visitors on the page longer and sends a positive signal to Google.
- Security and URL Structure
Enforced HTTPS redirection with SSL to ensure secure transactions across the store. Configured SEO-friendly permalinks and clean URL structures so every page was easy for both Google and visitors to navigate.
- Ahrefs Site Audit
Ran a full technical audit using Ahrefs to identify every issue affecting the site’s health. By the end of the project, the site achieved a 99% technical health score, meaning almost every SEO issue had been found and fixed.
Results
- 1,300 Organic Impressions in 28 Days: Within the first 28 days of optimization, the site recorded 1,300 organic impressions on Google, a 43% increase showing the site was getting in front of more people faster.
- 18 Organic Clicks in 28 Days: The site recorded 18 organic clicks in the first 28 days, a 33% increase, showing that real people were finding and visiting the store through Google search.
- 50% Increase in Homepage Clicks: The homepage alone recorded a 50% increase in clicks within the first 28 days, showing that the optimization work was driving more relevant traffic to the store’s main page.
- 90% Improvement in Indexation Rate: Resolving crawl errors and setting up proper sitemaps and robots.txt improved the site’s indexation rate by 90%, meaning Google could now find, read, and index the site’s pages properly.
- 20% Reduction in Bounce Rate: Improving site speed, mobile usability, and responsiveness reduced the bounce rate by 20%, keeping visitors on the site longer and improving overall user engagement..
- 99% Technical Health Score: The Ahrefs Site Audit confirmed a 99% technical health score by the end of the project, one of the strongest indicators that the site’s SEO foundation was clean, solid, and built for long-term growth.
- Results Beyond 28 Days: The improvements made during this project continued to deliver results well beyond the first 28 days. With a strong technical foundation, optimized pages, and Google Search Console set up for ongoing tracking, the site was positioned to keep growing in organic visibility and traffic over time.
Conclusion
This project shows what is possible when on-page and technical SEO are done properly from the ground up. In just two months, Glow Beauty Store went from a site with crawl errors, slow performance, and poor visibility to a fully optimized store with a 99% technical health score and measurable growth in impressions, clicks, and traffic. If your website is not showing up on Google the way it should, I would love to help you fix that.
Project Information
Clients: Retail Brand Co.
Categories: E-Commerce
Services: Google Ads Campaign
Address: 123 Street, Suite 300, CA
Date: Aug 08 2024
Related Projects
Expert
